ABOUT

An Optimist for Our New Reality.

After a couple of decades in the business, I recognize how much it has changed. But one thing that hasn’t changed, in my opinion, is the power of positivity. I abide by an approach that embraces all that is possible in the work that we do. For me this glass-half-full mindset has resulted in:

• A leadership style that inspires people to do their very best work.    

• Clients who regularly call us to their table as a key agency partner because they appreciate our ideas and our genuine interest in their success.

• A team that feels respected for their contribution and is unafraid to share ideas, even the crazy ones. (That’s how some of the best ones start, right?)

• Decision-making that is realistic and grounded in experience, but hasn’t become jaded.

• My own personal best creative contributions, including integrated response marketing, digital content, photo library development, web video, social programs, acquisition, CRM, loyalty and promotions.

• Award-winning and results-getting work.

• A workplace where people enjoy spending their time.

• An energy that is contagious.

In a world full of cynics, optimism isn’t the easiest path. But the results are positively worth it.